Digital Marketing Manager - SaaS start-up

Permanent
Australia - Melbourne

This role will be responsible for all digital marketing with a focus on creating and implementing successful lead generation / acquisition campaigns

  • Fast-Growing, Cloud-Based, Melbourne start-up
  • Hands on digital marketer with a focus on digital aquisition and lead generation
  • Lean B2B tech experience preferred

*Client: *

In a time where network integrity is at the core of business, our client has created a seamless solution that allows Network Managers to see and control their businesses bandwidth. Having already gained momentum with clients worldwide, they are seeking a Digital Marketing Manager to take them through their most important growth phase yet.

The Role:

This role will be responsible for all digital marketing with a focus on creating and implementing successful lead generation / acquisition campaigns on a global level. You will develop and execute the overall marketing strategy using the entire digital marketing mix and help build a high-performing team around you.

This will be a hands-on role and every applicant must know that they will have to roll up their sleeves and get stuck in to be successful.

Your responsibilities will include:

  • Develop, execute and optimise innovative demand generation campaigns, including digital, paid media, email and SEO/SEM
  • Know the marketing funnel inside and out, working closely with Product, Sales and Executive teams to optimise their self-serve and inbound sales funnel.
  • Help A/B test our product messaging and user-facing content
  • Install a culture of marketing automation and trigger-based campaigns to connect their users with their products at the right time
  • Oversee marketing automation programs -- including marketing scoring models, nurturing flows and rules, and company-wide best practices
  • Grow prospect database of addressable leads, and ensure database cleanliness against existing/former customer databases
  • Define and implement all automated and one-off campaigns to nurture prospective leads down the conversion funnel via email and other methods
  • Creating an effective digital content strategy to reach out to their audience and create engagement and excitement around their brand.
  • Experiment with different channels, failing quickly and learning the best ways of contacting prospects.
  • Manage the development of landing pages, emails, programs and other marketing collateral via marketing automation platform.
  • Build impactful webinar, whitepaper and content programs, including personalisation to increase the funnel

What you will bring:

  • A strong, proven track record of successfully planning and executing lead generation and acquisition campaigns; increasing revenue through commercially tracked, marketing campaigns.
  • (Preferable) Experience working in the B2B sector preferably tech.
  • Real passion for the start-up space with a can-do attitude to get things done
  • Experience managing key stakeholders and educating them around best practices for marketing
  • Budget management
  • Global experience
  • Excellent written and verbal communication skills

MitchelLake Consulting are working on an exclusive basis and are responsible for all pre-screening of candidates. If this role seems of interest and you believe you have the right skill set, please apply today.

This role has been archived.

We are no longer looking for candidates to fill this position. For similar opportunities, please visit our jobs board or feel free to contact us. We'd love to hear from you.