Global Head of Marketing - AgriWebb

Australia - Sydney

AgriWebb is looking for an ambitious, hands-on marketer to lead and grow their global SaaS marketing function.

  • Build and manage your own global marketing team reporting directly into Founders
  • Unique opportunity to lead a new industry category being disrupted by tech
  • Be mentored by the ex-CMO of Salesforce, Zendesk and Slack!

The Story

AgriWebb was born out of a real-life, personal problem for two of the Founders. Coming from four generations of Australian farmers, Justin Webb saw the need for a SaaS solution that enables farmers to simplify their record keeping, solve audit and accreditation needs, and increase overall productivity by empowering them to make data-driven commercial decisions.

While studying at Oxford, Justin met Kevin Baum who recognised the global scale of the opportunity and a chance to disrupt a $1 trillion industry. They formed the business in 2014 along with a third Co-Founder, John Fargher, who grew up on a farm in SA and spent years searching for an applicable confluence between tech and farming.

Where are they on their journey?

Fast-forward four years and AgriWebb has raised over A$20 million in funding, has 37 employees across Australia and the UK, and over 2,700 farms using their platform right now. Their main focus has been on building a scalable tech platform that is best-in-class and easy-to-use. With the recent acquisition of a UK competitor, and the collaborative insight contributed from world-leading advisors and shareholders, AgriWebb is now in a prime position to scale their operations globally and disrupt an industry that is one of the most fundamental in the world.

About the role:

At the forefront of this next growth phase is marketing. With a lean marketing team currently in place and headcount to grow more, AgriWebb is looking for a Global Head of Marketing to lead and grow the function.

Your main responsibilities will include:

  • Create a B2B marketing strategy using the full marketing mix with a focus on brand, acquisition, content, and CRM.
  • Manage the global marketing function and partner with the product team to develop revenue and customer growth targets.
  • Develop a scalable demand generation machine via multiple approaches and utilising multiple channels and advanced targeting methods.
  • Lead brand awareness campaigns that are distinctive and will set AgriWebb apart from other providers.
  • Manage the events strategy across external and internal events.
  • Create a platform to curate customer stories with contributions from customers, partners and employees.
  • Promote customer stories in all relevant online channels and engage prospects throughout their entire buying cycle.
  • Liaise with the Revenue team to ensure localised requirements are addressed.
  • Work with the Sales team to develop sales training tools/collateral, presentations, competitive analysis and general sales support.
  • Develop, test, and optimise acquisition marketing initiatives, to deliver on agreed customer targets, at the lowest possible cost.


  • Experience leading marketing in a high-growth business, ideally SaaS
  • Highly developed interpersonal skills including the ability to coach and lead people and develop a strong team culture
  • Proven ability to develop and communicate a clear vision to Board level
  • Experience in using customer insight to drive marketing innovation
  • Exceptional verbal and written communication skills
  • Flexibility to work across time zones and global office locations

MitchelLake Growth is working on a retained basis with AgriWebb and is responsible for all pre-screening of candidates. All direct and third-party CVs will be forwarded to us. If this role is of interest and you believe you have the right skill set, please apply today.

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We are no longer looking for candidates to fill this position. For similar opportunities, please visit our jobs board or feel free to contact us. We'd love to hear from you.