Fantastic Edutech Business | Unique leadership opportunity in a start-up environment | Use your B2B SaaS Marketing experience to make an impact
- Edutech SaaS Industry Focus
- Lead the implementation of Digital Initiatives within the Business
- Opportunity to build & mentor the marketing function of the business
We are currently working with a highly innovative tech company - they have built an award-winning SaaS product that is continuing to grow/expand its offerings across the APAC region.
Based in Sydney and reporting directly into the Chief Revenue Officer, the Head of Marketing will be responsible for everything marketing.
Responsible for the day-to-day execution of the marketing strategy, you and your team will be in charge of lead generation and new user acquisition. This will encompass all forms of online marketing including organic strategy, content marketing, SEO, advertising, brand building, paid search strategy, and working with their partners as well as the attendance and creation of industry related events.
You will be responsible for:
- Developing and executing the marketing strategy using the entire marketing mix to up-sell/cross-sell to existing clients as well as improve their overall brand awareness.
- Creation, and more importantly the strategic implementation of an overarching marketing strategy for the business
- Working closely with the CEO and CPO to drive the needs of the business
- Constantly monitoring and extending the capabilities of their CRM to drive marketing materials efficiently and effectively through to their target audience
- Experience marketing B2B SaaS solutions will be required, experience in Edutech will be a massive bonus
- A bachelor's degree, MBA or equivalent strongly desired
- A strong track record in a scale-up environment increasing sales/conversion rates.
- Displayed & proven experience in the implementation of marketing automation will be essential for this role
About us | MitchelLake Group
MitchelLake Group has been advising early stage and mature organisations experiencing rapid growth and transformation for over a decade. We believe innovation is at the heart of our future. That is why we provide specialist talent for start-ups and companies in the high-tech space.
MitchelLake Consulting are working on a retained basis and are responsible for all pre-screening of candidates. If this role seems of interest and you believe you have the right skill set, please apply today.